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I'm Johnny Gabriele. I run Daedalus, where we build custom software ten times faster than traditional dev shops by using AI as a force multiplier for people who actually know their craft.
Before this, I spent years in brand strategy for Google, Netflix, and NBC, co-founded an award-winning political consultancy, and built things that didn't always work the first time. I care about who gets leverage when the tools change, and what happens to the people caught in the middle.
What this site is
Not a blog. Not a portfolio. This is where my weekly writing on AI, tools, and the future of work lives. Permanent, searchable, in one place.
The newsletter is called Johnny's Notebook. One email a week. Drop yours below if you want the next piece.
If you need something built
Daedalus solves critical problems. The kind where a well-crafted technical solution creates outsized value. We ship production-ready software in weeks, not months. If you're an executive who needs AI strategy or custom software and wants to work directly with builders, book a call.
